Tag Archives: Stories

Social Media Marketing – Get Involved

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To grow business owners must combine traditional marketing with online marketing, Social Media Marketing (SMM) is one of the most effective marketing tools available.

Social Media Marketing Defined

SMM is businesses becoming active within virtual communities to communicate and interact with consumers professionally or socially.

The Marketing Mix

Developing a suitable marketing mix for your business is the key success. No businesses are the same and will not necessarily benefit from belonging to the same Social Networks. Determining the Network that works for your business and the best methods of interacting with the community is not necessarily clear and a Social Marketing Consultant provides the expertise to guide you through the process of developing a Social Strategy for your business.

Develop Your Social Interaction Strategy

Social Media is a time consuming. When you have developed a Social Strategy, develop your networks and consumer interactions. To succeed in Social Networks you must be helpful and genuine.

Social Network Types

There are numerous types of Social avenues open which are effective for business.

Micro Blogging

If you have ever heard the term Gorilla Marketing, well Micro Blogging definitely meets the criteria for Gorilla Marketing. You have: 140 characters to deliver a marketing message to the audience, a minimal amount of text is all you have, when you get to 140 it’s over.

Blogging Networks

Blogs effectively get in-depth information to consumers. Numerous web sites offer hosted Blogs. These web enable you to begin blogging with little or no experience. For SEO it’s recommended to self host your blog to leverage inbound links and web site traffic.

Professional Networks

Professional Social Communites are ideal to interact with business owners, obtain new business contacts and to understand public perception of your business’s brand.

To benefit form Professional Networks interaction is necessary, but do not openly solicit business.

Video Sharing Networks

Informative and professional video becoming increasingly popular and is a rich media format to spread the word of your business. Quirky and interesting videos have the potential to go viral on the Internet effectively spreading your business’s message.

Social Bookmarking

Social bookmarking provides potential for your business by encouraging visitors to bookmark your web site to increases website traffic and identifies your web site’s popularity not to mention the benefits of inbound links.

Social Marketing Campaigns – The Benefits

o    Understanding of public brand perception

o    Develop new Business

o    Improve web conversions

o    Increase back links

o    Higher Search Engine visibility

The Summary – Social Marketing Campaigns

Social Marketing is the time intensive however, there is limited financial expenditure required. Get involved and take part Social Media Marketing is powerful tool which benefits business owners.

Video Marketing Guide to Blast Your Business Profitability

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Video marketing is one of the newer platforms fast becoming the widely used internet marketing tool for businesses with limited budget. It has proven to deliver profitable results without having to spend much compared to traditional methods of marketing. In fact, with the right use of videos in your marketing campaigns, you can blast the profitability of your business.

You do not need to create professional videos to start enjoying profitable results. Statistics reveal that amateur videos uploaded in social networking sites create such great impact in increasing one’s online presence and ability to earn from the internet. Videos can spread virally and when you are able to create one that captures the attention of your targeted traffic, then you can expect profitable results from your marketing campaign.

Here are some hot tips that you may want to consider in creating your own videos for your marketing campaigns:

• Establish your purpose. You have to have a purpose for creating your video. What is it that you want your video to do for your business? Do you want to attract your target audience to subscribe to your list? Do you want your video to simply introduce your business to your audience making them aware that you now exist? Perhaps you want to show your target audience how they can benefit from your business.

• Your video should always include a call to action. After viewing your videos, your target audience should understand clearly and be motivated to take the necessary action favorable to your business. You can either make them go to your website, or sign up to your subscription, or ask them to go to the sales page of your affiliate program or company. Whatever it is that you want your target audience to do, your video marketing should tell them exactly how

• The most effective videos are those that can clearly present to its audience the solution they are looking for. If you are able to connect with your audience and make them realize that your business has the right solution for their needs and wants as shown in your videos, then you have virtually created an income generating machine in your hands.

• Take advantage of the social community or networking sites where you can upload your videos. These sites can allow you to reach as many of your target audience as possible and put your videos right in front of your targeted traffic. Keep your videos short but make sure that your videos contain all the relevant elements that will make its audience move to action.

As videos have the power to spread virally, you have to be able to use this power to your advantage. You should be able to come up with videos that can deliver to your targeted audience the message that you want in a clear, refreshing, and entertaining manner. Once you get your targeted audience hooked up with your video marketing campaigns, you can now relax a little and expect to earn the fruits of your hard work.